If you want to rank your website on Google, then you must understand backlinks. Backlinks are one of the most powerful factors that help websites gain authority and improve rankings in search results.
Backlink in SEO means a link from another website that points to your website. These links are also called inbound links or incoming links. Google considers backlinks as a signal of trust, which is why websites with strong backlinks usually rank higher.
At Surya SEO, we focus on building high-quality backlinks that improve website authority and help businesses grow organically on Google.
In this blog, you will learn what backlinks are, their types, why they are important, and how to create quality backlinks.
What is Backlink in SEO?
A backlink is a hyperlink that comes from another website to your website.
For example:
If a blog, news site, or business website adds your website link in their content, then it becomes a backlink for your website.
Simple Definition:
A backlink is a vote of trust from another website.
Google uses backlinks to understand which website is valuable and trustworthy.
Why Backlink is Important in SEO?
Backlinks are important because they directly impact your website’s ranking and authority.
Here are the top reasons why backlinks matter:
✅ 1. Improves Google Ranking
Google gives better ranking to websites that have quality backlinks from trusted sources.
✅ 2. Builds Website Authority
Backlinks help increase your domain authority (DA) and page authority (PA).
✅ 3. Helps in Faster Indexing
When your website gets backlinks, Google bots discover your pages faster and index them quickly.
✅ 4. Increases Referral Traffic
Backlinks bring visitors from other websites, which helps increase website traffic naturally.
✅ 5. Builds Trust and Credibility
Backlinks from high authority sites show Google that your website is reliable.
At Surya SEO, we always recommend focusing on quality backlinks rather than creating too many low-quality links.
Types of Backlinks in SEO
There are different types of backlinks, and each has its own value in SEO.
1. Dofollow Backlink
A dofollow backlink passes SEO value (link juice) to your website.
This type of backlink helps improve your ranking in Google search results.
✅ Best backlink for SEO ranking
2. Nofollow Backlink
A nofollow backlink does not pass link juice, but it can still bring traffic and helps build a natural backlink profile.
Example:
Most links from Facebook, Instagram, and YouTube are nofollow.
✅ Good for traffic and brand visibility
3. High Authority Backlinks
High authority backlinks come from trusted websites like news platforms, top blogs, and industry websites.
These backlinks have the strongest impact on SEO ranking.
✅ Best for website growth
4. Low Quality Backlinks
Low-quality backlinks come from spammy, irrelevant, or fake websites. These backlinks can harm your website and may cause Google penalties.
❌ Avoid these backlinks
5. Natural Backlinks
Natural backlinks are earned when people find your content useful and link to it without asking.
✅ Most valuable and safest backlinks
6. Manual Backlinks
Manual backlinks are created by using methods like guest posting, outreach, and directory submission.
✅ Effective if done with the right strategy
What is Link Building in SEO?
is the process of getting backlinks from other websites to improve your website ranking and authority.
It is a part of off-page SEO and plays a major role in ranking competitive keywords.
How to Create Backlinks in SEO?
Here are the best and safest ways to create backlinks:
✅ 1. Guest Posting
Guest posting is one of the best methods to build quality backlinks. You write an article for another website and get a backlink in return.
✅ 2. Create High-Quality Content
Content like guides, tutorials, and listicles gets natural backlinks easily because people like sharing valuable information.
✅ 3. Broken Link Building
In this method, you find broken links on websites and suggest your own relevant content as a replacement.
✅ 4. Directory Submission
Submitting your website to high-quality directories helps in building basic backlinks and improving online presence.
✅ 5. Social Media Sharing
Sharing your content on social media platforms helps generate traffic and sometimes backlinks.
✅ 6. Forum Posting & Quora Answers
Answering questions on Quora, Reddit, and forums can bring traffic and build backlinks.
✅ 7. Profile Creation Backlinks
You can create profiles on trusted platforms and add your website link.
✅ 8. Blog Commenting (Smart Way)
Blog commenting works when done naturally on relevant websites. Avoid spamming because Google can ignore such links.
At Surya SEO, we use only white-hat backlink methods so websites stay safe from penalties and grow long-term.
What is a Good Backlink?
A good backlink should be:
✅ From a relevant website
✅ From a trusted high authority domain
✅ Contextual (inside content)
✅ Natural and organic
✅ From a real website with traffic
✅ Dofollow (if possible)
What is a Bad Backlink?
A bad backlink is:
❌ From spam websites
❌ From irrelevant websites
❌ From paid link farms
❌ From adult/gambling/phishing sites
❌ Too many backlinks from the same source
Bad backlinks can harm your website and may reduce rankings.
How to Check Backlinks of a Website?
You can check backlinks using SEO tools like:
-
Ahrefs
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SEMrush
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Moz Link Explorer
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Ubersuggest
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Google Search Console
Google Search Console is free and good for beginners.
Difference Between Backlink and Internal Link
| Feature | Backlink | Internal Link |
|---|---|---|
| Comes from | Another website | Same website |
| SEO impact | High | Medium |
| Purpose | Authority + ranking | Navigation + structure |
How Many Backlinks are Needed to Rank?
There is no fixed number. Ranking depends on:
-
Keyword competition
-
Website authority
-
Content quality
-
Competitor backlinks
-
On-page SEO strength
One high-quality backlink from a trusted website is better than 100 spam backlinks.
Conclusion
Backlinks are one of the most important ranking factors in SEO. If you want higher Google ranking, then focus on building quality backlinks from trusted and relevant websites.
Backlink in SEO helps increase website authority, improve rankings, and generate referral traffic. Always follow white-hat link building strategies to get long-term SEO success.
If you want professional backlink building and complete SEO services, Surya SEO can help you grow your website organically and safely.
