As indicated in the latest market research report published by IMARC Group, titled “India Nail Polish Market Report by Type (Gel, Matte, Pearl, Others), Sales Channel (Supermarkets/Hypermarkets, Online, Exclusive Beauty Stores, Others), and Region 2025-2033,” this report provides an in-depth analysis of the industry, featuring insights into the market. It encompasses competitor and regional analyses, as well as recent advancements in the market.
Market Size & Future Growth Potential
The India nail polish market size reached USD 567.36 Million in 2024. Looking forward, IMARC Group expects the market to reach USD 1,014.65 Million by 2033, exhibiting a growth rate (CAGR) of 6.67% during 2025-2033.
Latest Market Trends
Rising Demand for Clean, Vegan, and Non-Toxic Formulations
India’s nail polish market is experiencing a transformative shift driven by escalating consumer awareness about health, sustainability, and ethical beauty practices. Traditional nail polish formulations containing highly toxic chemicals including formaldehyde, toluene, and dibutyl phthalate (DBP) are increasingly being replaced by clean, vegan alternatives that prioritize consumer health and environmental protection. The demand for non-toxic nail polishes has surged dramatically as consumers seek safer alternatives aligned with clean beauty principles and conscious consumption trends.
Major brands are responding strategically to this consumer demand. Nykaa Cosmetics introduced its Vegan Nail Enamels collection featuring plant-derived, non-toxic formulas with vibrant colors and glossy finishes. The collection incorporates trace minerals including magnesium, zinc, and manganese alongside biotin, delivering both aesthetic appeal and nail health benefits. Similarly, Nykaa Cosmetics broadened its product range during Earth Day festivities by introducing vegan nail polishes created from non-toxic formulas explicitly free from harmful substances such as acetone, formaldehyde, camphor, and toluene. Social media and beauty blogs have amplified awareness regarding conventional nail products’ hazardous effects, effectively promoting eco-friendly brands and supporting the broader clean beauty movement.
This sustainability-driven trend reflects broader consumer preferences toward ethical, environmentally-responsible beauty products. Consumers increasingly prioritize brands articulating clear transparency regarding ingredient sourcing, manufacturing practices, and environmental impacts. Vegan nail polish formulations emphasizing cruelty-free practices and sustainable packaging are rapidly gaining market share, establishing clean beauty as a competitive differentiator and growth driver across India’s nail care ecosystem.
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Market Scope and Growth Factors
India’s nail polish market scope is expanding substantially as rising disposable incomes, social media influence, fashion consciousness, and sustainability imperatives create favorable conditions for sustained market growth. Multiple converging factors are reshaping consumption patterns and attracting new consumer segments across geographic regions and demographic groups.
Rising Disposable Incomes and Urban Consumer Growth: Expanding middle class and rising disposable incomes in metropolitan and semi-urban areas support increased investment in personal care and beauty products. Professional working women representing a significant market segment prioritize self-care and grooming, driving demand for convenient, high-performance nail care solutions. Urban lifestyle aspirations linked to fashion consciousness and beauty consciousness directly translate to nail polish consumption across diverse income segments.
Social Media Influence and Digital Beauty Culture: Instagram, TikTok, Pinterest, and YouTube have established nail art as significant cultural phenomenon, democratizing beauty inspiration and enabling consumer trend participation. Viral nail art trends accelerate product discovery and consumer demand for specific colors, finishes, and specialty effects. User-generated content featuring personal nail art showcases product functionality and creative potential, generating authentic peer recommendations more persuasive than traditional advertising.
Fashion and Beauty Consciousness: Growing interest in fashion, self-expression, and aesthetic individuality drives nail polish consumption among younger demographics prioritizing personal styling and trend participation. Nail art represents accessible, affordable beauty experimentation enabling frequent aesthetic updates without substantial financial investment. Seasonal fashion collections and occasion-specific nail designs create purchase justifications and consumption patterns aligned with lifestyle events and celebrations.
Market Segmentation Analysis
Segmentation by Type:
- Gel
- Matte
- Pearl
- Others
Segmentation by Sales Channel:
- Supermarkets/Hypermarkets
- Online
- Exclusive Beauty Stores
- Others
Segmentation by Region:
- North India
- South India
- East India
- West India
Recent News and Developments
- February 2025: Neopac announced strategic partnership with French nail care brand Manucurist to introduce Concentré Perfecteur nail treatment pen using eco-friendly Stylo™ Bristle Tube with renewable sugarcane materials, emphasizing sustainability in premium nail care segments.
- January 2025: Unglis.com, emerging nail care brand in India, successfully launched achieving over 3,500 orders and generating ₹15 lakhs revenue within first week, co-founded by NIT Agartala graduates focusing on high-quality products and market share capture.
- May 2024: JUICE Cosmetics unveiled ‘Wish A Color, We Deliver’ Nail Polish contest showcasing innovation decade commitment and demonstrating seamless custom shade delivery capabilities marking significant brand journey milestone.
- May 2024: Reliance Retail’s Tira Beauty launched ‘Nails Our Way’ premium private label brand featuring diverse nail color collections, essential care items, and innovative removers demonstrating major retail expansion commitment.
Competitive Landscape
The report offers an in-depth examination of the competitive landscape. It includes thorough competitive analysis encompassing market structure, key player positioning, leading strategies for success, a competitive dashboard, and a company evaluation quadrant with detailed profiles of all major companies.
Explore the Full Report: https://www.imarcgroup.com/india-nail-polish-market
About IMARC Group
IMARC Group is a leading market research company that offers management strategy and market research services worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses through data-driven insights and strategic analysis.
IMARC’s information products encompass major market, scientific, economic, and technological developments for business leaders in pharmaceutical, industrial, and high-technology organizations. Our expertise spans comprehensive market forecasts and industry analysis across biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology, and novel processing methods.
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