Merch isn’t just a product—it’s a way to build community, expand your brand visibility, and create recurring income. Whether you’re a creator, coach, musician, fitness trainer, or small business owner, selling custom merchandise can help your audience feel connected to your work. The good news is you don’t need a complicated e-commerce setup to get started. Squarespace makes it simple to launch a polished merch store with inventory tools, beautiful product layouts, and secure checkout options.
Even better, you can save money when you launch by using a Squarespace discount code, making it affordable to start selling physical products that represent your brand.
Below is a clear, step-by-step guide to setting up your merch store on Squarespace.
1. Choose the Right Squarespace Plan
Selling physical items requires Squarespace Commerce, so look for:
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Business Plan (if you want a low-cost start)
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Commerce Basic
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Commerce Advanced (for larger store needs)
Using a Squarespace discount code will help reduce your first-year cost, making these plans even more accessible.
2. Select a Template That Highlights Products
Squarespace has several store-friendly templates in the Commerce and Portfolio categories. Look for clean layouts with strong product gallery sections.
Top templates for merch stores:
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Clove
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Mojave
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Hester
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Paloma
Choose a design that reinforces your brand’s vibe—minimal, bold, colorful, or handcrafted.
3. Set Up Your Product Listings
This is where your store becomes real. Good product presentation increases trust and helps customers feel confident buying.
For each merch item, include:
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High-quality photos (multiple angles)
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Clear product descriptions
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Sizing info
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Price and variations (colors, sizes, editions)
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Shipping details
Pro Tip: Use Lifestyle Photos instead of just flat studio shots. Showing your merch being worn or used increases conversion significantly.
4. Decide How You Will Fulfill Orders
You have two paths:
| Option | Works Best For | Notes |
|---|---|---|
| Self-Fulfillment | Small or limited product runs | You store, pack, and ship items. |
| Print-on-Demand | Creators selling scalable merch | No inventory. Items are printed when ordered. |
If you choose print-on-demand, connect with:
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Printful
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Printify
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Gelato
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Teelaunch
Squarespace supports direct integrations, so syncing products is straightforward.
5. Customize Your Checkout and Store Policies
Include:
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Shipping policy
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Returns/exchanges (if applicable)
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Production/shipping time estimates
Clear policies reduce customer questions and build trust.
6. Promote Your Merch
Once everything is live:
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Add a Shop link to your main navigation
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Include call-to-action banners on your homepage
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Promote on Instagram, YouTube, TikTok, email newsletters, and live streams
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Run small discount launches for new product drops
Even a small, loyal audience can generate meaningful merch income.
Final Thoughts
Selling custom merch becomes far simpler when your store, website, and checkout all live within one streamlined platform. Squarespace gives you elegant design tools, powerful e-commerce features, and easy inventory options—all without needing coding or extra tech setup.
And by applying a Squarespace discount code, you can launch your merch collection while keeping startup costs manageable.
