Market Overview:
The drinkable yogurt market is experiencing moderate growth, driven by Increasing Health and Wellness Trends, Growing Convenience and On-the-Go Consumption and Rising Awareness about Probiotics. According to IMARC Group’s latest research publication, “Drinkable Yogurt Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2025-2033“, The global drinkable yogurt market size reached USD 40.3 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 64.0 Billion by 2033, exhibiting a growth rate (CAGR) of 4.84% during 2025-2033.
This detailed analysis primarily encompasses industry size, business trends, market share, key growth factors, and regional forecasts. The report offers a comprehensive overview and integrates research findings, market assessments, and data from different sources. It also includes pivotal market dynamics like drivers and challenges, while also highlighting growth opportunities, financial insights, technological improvements, emerging trends, and innovations. Besides this, the report provides regional market evaluation, along with a competitive landscape analysis.
Our report includes:
- Market Dynamics
- Market Trends And Market Outlook
- Competitive Analysis
- Industry Segmentation
- Strategic Recommendations
How AI is Reshaping the Future of the Drinkable Yogurt Market
- AI-driven microbiome and probiotic research: Companies such as Danone are employing machine learning and “artificial stomach” simulators to identify which bacterial strains survive digestion and deliver health benefits.
- Real-time sensor & texture optimization: In yogurt production, AI and intelligent sensors are being used to analyze microstructure (e.g., casein micelles) and optimize texture, flow, and sensory appeal.
- Formula innovation via predictive modelling: AI is helping food scientists move beyond trial-and-error to design formulations that tailor taste, nutrition and functionality for consumer segments (e.g., high-protein, low-sugar).
- Manufacturing automation and quality control: AI-enabled equipment monitors fermentation, mixing, and temperature in production lines, improving consistency and efficiency.
- Plant-based and clean-label acceleration: AI supports ingredient discovery for non-dairy yogurt alternatives (oat, almond, soy) by modelling performance and sensory attributes, helping brands respond to vegan/allergen-free demand.
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Growth Factors in the Drinkable Yogurt Industry:
- Increasing Health and Wellness Trends
The global focus on wellness and preventive nutrition continues to propel demand for functional beverages like drinkable yogurt. Consumers are seeking products that deliver digestive, immune, and overall health benefits in a natural and convenient form. Yogurt fortified with probiotics, vitamins, and antioxidants has become an essential part of daily diets, especially among health-conscious millennials and urban professionals. Brands are also eliminating artificial additives, embracing clean-label formulations, and offering low-sugar or lactose-free options to meet modern dietary preferences. The wellness movement is transforming drinkable yogurt from a snack into a core element of everyday nutrition, strengthening its appeal across demographics.
- Growing Convenience and On-the-Go Consumption
The global shift toward fast-paced lifestyles is driving consumers toward convenient, ready-to-drink nutritional options. Drinkable yogurt, with its portable packaging and nutrient-dense composition, has emerged as a preferred choice for busy individuals. Its resealable bottles, compact design, and suitability for quick meals make it ideal for working professionals, students, and travelers. Manufacturers are enhancing packaging sustainability by introducing recyclable and biodegradable materials. Retailers are also expanding yogurt’s accessibility through online platforms, supermarkets, and vending machines. As breakfast and snacking habits evolve, drinkable yogurt’s blend of health and convenience continues to make it a go-to option for modern, mobile consumers.
- Rising Awareness about Probiotics
The growing understanding of gut health and the vital role of probiotics is significantly expanding the drinkable yogurt market. Consumers increasingly recognize that probiotic-rich foods support digestion, boost immunity, and promote overall wellness. Health organizations and digital influencers are reinforcing these benefits, encouraging daily probiotic consumption. Manufacturers are responding by emphasizing live cultures and specific bacterial strains on labels to highlight functional benefits. Additionally, the combination of probiotics with prebiotics and superfood ingredients is creating new product categories in functional nutrition. This heightened awareness and scientific validation are fostering greater trust and sustained demand for probiotic yogurt drinks.
Key Trends in the Drinkable Yogurt Market
- Premiumization and Personalized Nutrition
Consumers are showing growing interest in premium drinkable yogurt products that cater to specific nutritional needs. Brands are developing formulations enriched with added protein, adaptogens, and targeted nutrients for muscle recovery, stress reduction, or immune support. Personalized nutrition platforms are emerging, allowing consumers to choose yogurt drinks based on their health goals or dietary profiles. High-quality ingredients, traceable sourcing, and ethical production practices are defining the premium segment. This evolution toward customized, health-driven yogurt beverages is strengthening brand loyalty and transforming drinkable yogurt into a tailored wellness solution.
- Sustainability and Eco-Friendly Packaging
Sustainability is becoming central to product innovation in the drinkable yogurt market. Brands are adopting recyclable, plant-based, and lightweight packaging to minimize environmental impact. Many manufacturers are also implementing carbon-neutral production processes and sustainable sourcing for dairy and plant-based ingredients. Clean-label certifications and eco-conscious branding are influencing consumer purchasing decisions, particularly among younger demographics. Companies are partnering with packaging innovators to introduce compostable bottles and minimal-waste designs. This focus on environmental responsibility not only enhances brand reputation but also aligns with the broader global push toward sustainable consumption.
- Expansion of Functional Dairy Alternatives
The boundaries between dairy and plant-based categories are blurring as companies launch hybrid and fully plant-based yogurt drinks infused with probiotics, protein, and micronutrients. These functional dairy alternatives cater to consumers seeking both nutrition and ethical sustainability. Advances in food technology are improving taste and texture, making plant-based yogurt drinks more competitive with dairy options. Innovations featuring oat, almond, and coconut bases combined with natural flavor infusions are rapidly expanding across markets. As consumers increasingly prioritize both health and environmental impact, functional dairy alternatives are reshaping the future of the drinkable yogurt industry.
Leading Key Players Operating in the Drinkable Yogurt Industry:
- Abel & Cole Limited (William Jackson Food Group)
- Arla Foods Ingredients Group P/S
- Chobani LLC
- CP-Meiji Co. Ltd.
- Danone S.A.
- Dutch Lady Milk Industries Berhad (Royal FrieslandCampina N.V.)
- Lactel (Lactalis International)
- Pillars Drinkable Yogurt
- Schreiber Foods Inc.
Drinkable Yogurt Market Report Segmentation:
Breakup By Type:
- Plain Yogurt
- Flavored Yogurt
Flavored yogurt accounts for the majority of shares due to its wide array of tastes and consumer appeal, encompassing yogurt infused with various flavors including fruit, vanilla, and chocolate.
Breakup By Category:
- Dairy-Based Yogurt
- Non-Dairy Based Yogurt
Non-dairy based yogurt dominates the market on account of the increasing number of consumers with lactose intolerance, dairy allergies, or those following plant-based diets.
Breakup By Distribution Channel:
- Supermarkets and Hypermarkets
- Convenience Stores
- Specialty Stores
- Online Stores
- Others
Supermarkets and hypermarkets represent the majority of shares due to their wide variety of brands and flavors, providing consumers with ample choices and the convenience of one-stop shopping.
Breakup By Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
Asia Pacific enjoys the leading position owing to the increasing adoption of Western dietary habits and the growing demand for dairy-based products like drinkable yogurt.
Recent News & Developments in the Drinkable Yogurt Market
- Low-sugar Greek yogurt sales spike amid weight-management trends (the “Ozempic era”), with brands like Chobani and Danone responding to 72% of consumers trying to reduce sugar.
- Danone targets consumers on GLP-1 weight-loss drugs with a new dairy-based drink (“Oikos Fusion”) enriched with whey protein and vitamin D to help maintain muscle.
- Danone’s Oikos brand enters the protein shake market in the U.S., aligning yogurt brands with the growing demand for high-protein nutrition beverages.
- Plant-based yogurt segment continues strong growth: a press release projects the non-dairy yogurt market to hit ~$3.2 billion by 2035, driven by vegan and sustainability trends.
- Market size forecasts & regional insights: The drinkable yogurt segment is expected to reach USD ~ 113 billion by 2035, with Asia-Pacific leading in growth and clean-label formats gaining share.
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