Cross channel ad platform,

A cross-channel ad platform is a single digital tool that lets organizations manage, deliver, and improve their ad campaigns across several marketing channels from one place. These platforms combine channels including social media, search engines, display networks, video platforms, email, and mobile applications to make sure that the message is the same and the brand is always visible. A cross-channel ad platform lets advertisers understand how customers act across touchpoints and make smart, data-driven decisions by bringing together data and performance insights.