Quick Summary: Coming soon product apps empower Shopify store owners to create buzz around new products while gathering valuable customer information. In an e-commerce space where Shopify stores achieve conversion rates hovering around 1.3%, coming soon apps have emerged as excellent tools during product pre-launch marketing strategies. This article reviews the 5 Best Coming Soon Product Apps in 2025.
When customers shop online, you can capitalize on anticipation by creating excitement for products you haven’t released yet. Coming soon products on Shopify enable you to tease unreleased merchandise, collect emails from interested customers, and even accept pre-orders. This approach keeps potential customers engaged and builds sales before you launch the products.
Key Takeaways
- A properly constructed coming soon app delivers conversion rates 23% higher than standard approaches.
- Coming soon apps help you create excitement for your customers and capture valuable email leads before launching a product.
- The best coming soon apps feature notify-me options, countdown timers, and pre-order capabilities.
- You must optimize for mobile since mobile commerce drives 60% of global ecommerce sales.
- Most premium coming soon apps cost between $0-$14 per month, and they typically offer free trials on different pricing plans.
Global e-commerce will surpass $4.8 trillion by 2025. Meanwhile, Shopify continues growing at an annual compound growth rate (CAGR) of 29% from 2023 to 2026. In Q2 2025, Shopify stores experienced a 3% increase quarter over quarter. By using Shopify’s upcoming product apps, you create momentum and generate leads by building share-worthy excitement and anticipation. You transform out-of-stock products into leads, creating new sales despite lost inventory.
If you’re thinking, “I want to know how to add coming soon products on Shopify,” various product apps provide different methods for adding badges, timers, and forms, all requiring minimal work on your end. You may be wondering, “Awesome! But what product apps should I use for my store?” This blog breaks down the top 5 apps to help ensure success. We will explain what each app does, provide feature lists, and highlight benefits. This blog offers solutions-oriented options and helps create solutions to various store problems, like low inventory or late product launches. Let’s dive in!
What Are Coming Soon Product Apps?
Coming Soon product apps are specialized Shopify apps that help store owners display products that aren’t yet available. These apps replace the regular “Add To Cart” button with new button types (i.e., Notify Me, Coming Soon, Pre-Order). Coming Soon product apps give companies essential tools to create sales and customer interest in products before they launch.
Why Coming Soon Products Matter in 2025
Shopify processes more than $319 billion in global ecommerce sales and serves more than 700 million buyers worldwide. Competition intensifies daily. Coming soon products enable you to:
- Generate anticipation and excitement about your brand
- Collect email addresses for future marketing
- Test demand before developing a product
- Boost customer engagement and build a community
- Increase overall conversion rates
How to Add Coming Soon Product on Shopify
Adding coming soon products to your Shopify store becomes exceedingly simple and painless when you install the right app. Follow these common steps:
- Select Your App: Choose from the recommended app options listed below.
- Install and Set Up: Follow the app’s setup wizard.
- Add product pages: Enter your coming soon products, including descriptions and images.
- Customize the buttons: Change “Add to Cart” to “Notify Me” or “Coming Soon”
- Add launch dates: Include countdown timers if desired.
- Test Everything: Ensure everything works before you launch.
Top Shopify Coming Soon Product Apps
1. SB Coming Soon Product‑PreSale
SB Coming Soon Product ranks as one of the top-rated apps in this category and delivers a comprehensive pre-launch solution. It enables admins to add buttons for any products that are pre-launch, back-in-stock, or notify me, providing a considerable boost to presale success.
How It Works
The app enables you to add “coming soon” products to your Shopify site in a few easy steps. You install the app via the Shopify App Store, access the admin panel to select a product, set it as “coming soon,” then add badges or timers, and configure the notify me forms as needed.
When your products become available, everything updates automatically, and the system notifies customers via email to inform them that products are now available. You handle everything from the Shopify dashboard without needing complicated coding.
Features
- Custom badges for future products, animated options for paid plans
- Countdown timers on product pages and collections
- Notify when forms include Google Recaptcha built in to prevent spam
- Auto-release feature launches products at specific times
- Integration with Mailchimp, Klaviyo, and other email platforms to alert customers
- Multiple language support, compatible with the latest themes
- WhatsApp integration
Benefits
The application prevents lost sales from inventory shortages and transforms waiting into anticipation and excitement while enabling you to build email lists for marketing campaigns. One merchant reported that engagement increased across every touchpoint in the customer journey with adapted timers on products, which created urgency, generated more pre-orders, and boosted sales before their ultimate launch.
2. Coming soon ‑ cs
This application enables you to create full coming soon pages instead of just product alerts, keeping your fans engaged. This works perfectly for new stores or major site overhauls.
How It Works
You use this application to create coming soon products on Shopify by building custom pages using the builder. You can drag and drop to design coming soon pages with extensive customization options. You can use any widgets you want, timers, email forms, and more. You can schedule pages to activate at exact times (while developing), hiding your main store while displaying a teaser page.
Features
- Drag and drop builder simplifies design creation
- Auto-schedule for specific dates and times
- Animated backgrounds with custom videos/images you upload
- Multiple styles of countdown timers
- Integration with Mailchimp, Klaviyo, and Omnisend
- Complete customization – email captures, double opt-in options
Benefits
The application keeps your clients engaged during quiet periods, helping prevent bounce rates. You also build lists for launches when collecting emails. It provides a secure way to use maintenance mode without completely losing traffic.
3. GA: Coming Soon + AI
This app offers the benefits of all coming soon apps, plus the ability to offer pre-orders, giving customers a convenient option during the waiting period until you can fulfill orders.
How It Works
The Shopify coming soon integration works super quickly. You install the app and use the included templates to build out pages. Adding countdown timers, social media icons, and forms becomes simple. The AI scans your store and then serves up suggestions for you.
Features
- Responsive countdown timers
- Social media links to reach customers
- Branded pre-launch pages
- Mobile-friendly designs
- Compatibility with the latest theming options
- Pre-built templates for quick setup
Benefits
You create excitement and capture leads easily. You avoid boring templates with beautiful options instead. Early users report that it works so easily that they can help small stores launch professionally.
4. Stockify Pre‑order Coming Soon
Stockify specializes in inventory management and excels in preorders with incredible value.
How It Works
You can set up pre-order products (for out-of-stock products/items that you can’t ship right away) quickly and easily. The admin page enables you to create timers and caps. Upon product creation, you can also determine whether customers pay full price or a partial amount. When the sale time arrives, it links all orders created with the Shopify orders.
Features
- Pre-orders for future release or low-availability products
- Custom time and quantity limits
- Full or partial payments with discount options (e.g., deposits)
- Design choices and presets
- Direct management from the Shopify admin
- Compatibility with all current themes
Benefits
You never lose a sale due to stock levels. You bring in revenue and keep customers happy by having something to sell when you have nothing in stock. By capping pre-orders, you reduce the risk of overstock.
5. Essential Preorder & Presale
Advanced Pre-Order creates rich pre-order experiences for larger companies with advanced customizations and functionality.
How It Works
You can add “Preorder Now” buttons to your products. You can set up partial payments and caps for coming soon product campaigns on Shopify items.
Features
- Preorders and backorders for out-of-stock items
- Customizable buttons and widgets
- Partial payments, like deposits or payment schedules
- Order quantity caps
- Discount codes with strike-through pricing
- Campaigns for upcoming items
- Integration with Shopify admin
Benefits of Using Coming Soon Product Apps
Build Customer Anticipation
Coming Soon enables you to capture anticipation around upcoming products. Research shows that when your audience sees “Coming Soon” labels, along with attractive images and descriptions, you generate excitement among customers and plant seeds for future business simultaneously.
Collect Valuable Email Leads
When consumers click a “Notify Me” button, they demonstrate interest in the product. The apps automatically collect email addresses and populate your marketing lists with highly qualified leads who show purchase intent.
Test Market Demand
The apps enable you to test product demand without large inventory investments via “coming soon” campaigns. The number of sign-ups reveals demand; if you receive many sign-ups, that signals good demand; if you get few sign-ups, then you know you need to adjust the product.
Improve SEO and Social Proof
You can optimize coming soon product pages for SEO by targeting those keywords to help you rank when the products launch. Also, high signup rates provide social proof for other customers who are considering their purchases.
Generate Early Revenue
Apps that help with preorder functionality, you generate revenue before you ship products, creating positive cash flow for your business and limiting financial risk.
Conclusion
Using a coming soon product app represents a quintessential step for successful launches in increasingly competitive Shopify stores, while e-commerce competitors pivot to face consumers who encounter daily ad bombardment. By generating awareness and engaging customers with qualified leads before launches, that interaction makes the difference between success and failure when launching a product.
Choose your app according to functionality; consider your budget and any technical limitations you face. Remember that your app and your success with the coming soon campaign ultimately depend on how well you execute your launch marketing, set customer expectations, and follow up with prospect leads who express interest.
Start building excitement and anticipation for your next product launch today. When you build anticipation energy, you will sell and stay connected with new loyal customers.
FAQs
Do coming soon product apps impact my store’s loading speed?
Most quality apps include performance optimizations that minimally impact load time. Nevertheless, you should check the site speed after installing and selecting lightweight apps.
Can I run multiple coming soon apps on the same store?
Technically, yes, but we recommend using only one per store, as this prevents conflicts and confusion. Select one that covers all your bases before launch.
Will coming soon products appearing soon in search engine results?
Yes, search engines can index pre-launch products (depending on configurations), which may help your SEO ranking by appearing in search results.
How many emails should I send to notify-me subscribers?
Best practice limits you to three emails maximum: confirmation, launch reminder (24-48 hours notice), and launch announcement. You risk overwhelming subscribers with too many emails, and they might unsubscribe!
Can I offer pre-orders for digital products?
Yes, apps typically allow preorders for digital products like ebooks, courses, and apps. However, you should verify the specific capabilities of each app.
